The following is from Mike Todd over in Vancouver, reflecting on the North American kick-off of the ( Red ) campaign on Oprah's show with Bono and guests. I share Mikes concerns, the paradox that we can't feed Africa per say without feeding ourselves first...the need to feed this pervailing gluton of consumerism first. Anyway Mike has a great missional voice and expresses it far better than I, here's Mike...
Please stick with this one to the end… where there is a challenge waiting for you.
This is a post I’ve been chewing on for a few days now, and I really wasn’t sure if I’d end up writing it or not. On balance, I think I need to.
On Friday, as Sue packed for Bangkok, we watched Bono and Oprah launch the North American version of the Product (RED) campaign. We were both inspi(red) by the excitement, and moved to tears by the scenes from Africa. But as the show progressed and the feeding frenzy that was Oprah’s shopping trip continued, I started to feel a little sick.
I’ve come to the conclusion that I love this program. And I hate it. Let me try to explain why.
Mike has a challenge for us all, so please read his post and hear him out.