Churches aren't the first organizations that come to mind when you think about intelligent adoption and incorporation of social media. Nevertheless, many feel that if there was ever an organization in need of modern relevance, the Christian church in America is it.
One denomination, the United Methodist Church, has opted for a boldly redesigned web presence to ask users, "What if church wasn't just a building, but thousands of doors? Each of them opening up to a different concept or experience of church - and a journey that could change our world. Would you come?"
10ThousandDoors.org goes far beyond a Facebook page or Twitter account. It pulls in information scraped from the web to track trending topics, then curates collections of articles on those subjects. It allows users to login using Google Friend Connect. The site gathers social video content about "people making a positive difference in our world," and its GO/DO page uses a Google Earth plugin to get users to make connections between the online and the offline.
A huge thumbs up to the United Methodist Church's response of social media and cultural engagement. Read the whole story here, and thanks to Bob Carlton for pointing it out.
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